CONCLUSION

As a hospitality executive, can you afford to ignore the strategic possibilities of Intelligent Communications for your business? As we have shown, Intelligent Communications enables a myriad of competitive advantages that span revenue growth, cost efficiencies and brand differentiation.

Though one may be tempted to think Intelligent Communications capabilities have existed for years through technologies such as computer-telephony integration (CTI), the reality is that recent technology developments such as IP Telephony, web services and service-oriented architectures bring Intelligent Communications to a higher and more practical level. Now, not only are truly innovative communications solutions affordable and repeatable, but they can be more effectively integrated directly into critical processes, giving your firm a true competitive advantage.

Who will be the leaders in the hospitality industry that capitalize fully on the revolutionary capabilities of Intelligent Communications? Many hospitality companies are doing the groundwork through adoption of IP Telephony on cost-improvement grounds, but the possibilities from there for real, differentiating improvements - such as guest service, staff responsiveness and operational efficiency - are nearly endless.

Can you afford to fall behind?