The annual Avaya GlobalConnect Awards for Customer Responsiveness are presented to organizations that have achieved significant milestones in their Customer Responsiveness journey.

AGCL understood early in the day that in order to bring forth the most compelling success stories of Customer Responsiveness, a spirit of Competition had to be fostered. Realizing that there was no existing global yardstick or benchmark to scientifically evaluate a company's Customer Responsiveness, Avaya GlobalConnect created a research model to measure the customer-centricity of companies. The evaluation procedure was drawn up by leading business intelligence firms and research organizations. The Award methodology was designed by Professor M. Janakiraman of IIM, Lucknow.

To make Customer Responsiveness a coveted badge for companies, AGCL instituted the Indian industry's "Most Customer Responsive Company" Awards. At the same time, an online survey, inviting user organizations to vote for the most Customer Responsive companies was announced.

Ably supported by India's leading Business Daily, The Economic Times, the Awards initiative was rolled out in December, 2005 and 2006, with the finalists of the contests being announced at glittering ceremonies in Mumbai.

More companies will be recognized this year around for their CR Practices. Watch this space for news on this initiative.