The special Awards for India’s Most Customer Responsive companies are highly credible, because the organizations backing them are extremely reputed and known in their own way, for creating customer delight.

The owner and initiators of the Awards:
Avaya GlobalConnect, the company that actually kick started the Customer Responsiveness movement in India, nurtured it, catalyzed it and took it forward, is one of the key backers of the Awards. The organization, which has taken the entire idea of the Awards -from conceptualization to reality - has been working diligent to ensure that the Awards see light of day and draw the best of the best of India’s customer responsive companies. Over 130 leading Indian organizations have participated in the first Avaya GlobalConnect Customer Responsiveness Awards, a testimony to the ready acceptance the concept has found among the country’s most elite organizations.

The Awards however, would not have become possible in the absence of our valued partners - The Economic Times, Ernst & Young, AC Nielsen and Professor M. Janakiraman of IIM, Lucknow.

The Presenter of the Awards: The Economic Times, with a weekday readership of over a million, is the second largest business newspaper in the world and by a very long distance, India’s most widely read. Launched in 1961, it is the most influential newspaper among the business and corporate elite.

The Economic Times has constantly endeavored to empower its readers, hence it focus on “The Power of Knowledge”. In the process, it has transformed itself from being a traditional business paper to providing cutting edge business knowledge in all formsof delivery – print, multimedia and events.

Designer of the Awards: Professor M. Janakiraman is Associate Professor of Marketing at the Indian Institute of Management, Lucknow. He was Director of Research and Projects with the Institute for Customer Relationship Management, Atlanta, USA. He has a cumulative experience of more than fourteen years in both industry and academics. Currently, he is working on the research areas of marketing productivity, CRM, Customer Lifetime Value, and application of fuzzy logic in marketing decision making.

The Business process advisors for the Awards: Ernst & Young, a global leader in professional services, is committed to restoring the public’s trust in professional services firms and in the quality of financial reporting. Its 106,000 people in 140 countries pursue the highest levels of integrity, quality, and professionalism in providing a range of sophisticated services centered on its core competencies of auditing, accounting, tax, and transactions.

Ernst & Young operates from 7 cities* in India with a base of over 2000 people, who work towards the firm’s vision of being a trusted business advisor. Global Tax Advisory Services, Risk and Business Solutions and Transaction Advisory Services are the core services offered by the firm.

Market Research Agency for the Awards: AC Nielsen, offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professionalclient services to help clients find the best paths to growth.

Its diverse and powerful suite of Customized Research services help clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behavior, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues

Their services help clients make and carry out business decisions in fundamental areas, including: brand management, category management, sales management, consumer purchasing dynamics and strategic planning.